This ad raises more questions than it answers, frankly:
What is that woman doing? Is she cleaning a windowsill? Standing at a window and waving to an adoring crowd in Eva Peron-like fashion? Performing a rite of spring? I don’t get it.
The man sitting next to her looks somewhat torpid. What’s happened to him? Why is he smiling like that? Has he just gotten lucky? Or has his adoring wife hauled him off to a taxidermist, had him stuffed, and then left him sitting there in that chair?
And the most important question of all is: what on earth is clasmic?
I tried to answer this last question by doing web searches on “Boncilla” and “Clasmic”, and wasn’t able to find the answer. I did learn a few interesting things, though:
Earlier ads for Boncilla products referred to Boncilla Clasmic as, simply, the Boncilla Beautifier. (This sounds like something out of a James Bond movie.)
The main Boncilla plant was located in Indianapolis, Indiana. (Canada, then as now, was a branch-plant economy.)
Joan Crawford once endorsed Boncilla Clasmic.
The noted psychic Edgar Cayce was apparently a big fan of Boncilla’s products, mentioning the Boncilla Clasmic Pack in at least one reading, and recommending Boncilla mud packs in an essay on skin problems.
One final point: in small type, just above the logo, note the pitch for Boncilla as a skin care product for men. (They would have pitched Boncilla as a skin care product for pets, too, if that would have increased sales.) I can’t imagine any man being secure enough in his masculinity, especially in 1925, to go to his barber and ask for a Boncilla Facial. He’d likely have been run out of town on a rail.